Business- to- Consumer Services
New Mover Data Types
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New Homeowners
Three reputable sources who either compile or aggregate property deed information nationally, either daily, weekly or monthly. Our sources offer geographic coverage in over 1,500 counties. Demographic selects include purchase price, mortgage amount, dwelling type, loan type and lender name in some cases. Sources deliver up to 75,000 new records per week, depending upon seasonality. Acumen sources allow you to choose data based upon freshness, price, and coverage. Sources also offer complete new refinance, HELOC, and mortgage information, such as lender name, mortgage amount, mortgage type, and interest rate.
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New Movers
Multiple suppliers offering substantial coverage and only the most current data, sourced through magazine change-of-address, utility companies, and telco new connects. Offering full name and address records, which are scrubbed for ‘noise’ and second telephone lines, and can provide old address, and household demographics, such as income, age, and presence of children. Acumen sources can reach up to 350,000 new movers weekly.
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Pre-movers
Acumen Direct compiler can provide ‘raw’ feeds, with as many as 50,000 new daily listings, de-listings and/or rentals. This comprehensive data set offers 64 fields of property characteristic information, which can be matched to residential databases for a variety of applications. Our compilers can also capture hard-to-find under-contract and pending sales triggers. In turn, for those mailers who require a ‘finished’ production file with contact name, address standardization, and household demographics. Acumen also offers numerous resale partners, who can assist in both your targeted direct mail prospecting or customer retention applications.
Pre-mover Customer Monitoring
Raw data compiler offers unique CRM application, whereby through a desktop application, offers mailers the capability of flagging those customers who have listed their homes for sale, as a valuable retention tool. Customer data never leaves the client’s shop. Programs can be set up daily, weekly, or monthly. Version #2 to offer pre-select of property characteristics and home price fluctuations up or down.
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Canadian New Movers
A full name and address database of monthly movers, compiled through various telco sources. Full geographic coverage across all provinces, with many demographic attributes. All data compilation is in compliance with Canadian legislation and PIPEDA.
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Automobile, Boat, Motorcycle, Truck, and ATV Data
Offering two excellent data sources. Self-reported information, derived through a
private dealership network. Updated monthly and offering make, model,
and year of vehicle, VIN, luxury vehicles, transaction type, fuel indicator,
manufacturer, household demographics, and can target households with
teen drivers and multi-vehicle households.
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Cell Phone Data
Daily file of double opt-in cell phone users. Comprehensive self-reported lifestyle segmentation enables targeting of buying patterns, interest, demographics and more. Phone numbers are suppressed against National DNC Registry.
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Consumer Email Services
Hundreds of millions of verifiable email addresses, offering 115 multiple source points. All bounces and unsubscribers are managed in real time via deployment process. All CAN-Spam compliance measures are met.
Home Improvement Data
Renovation data that uses actual building permit information to track and record active changes consumers make to their homes and properties. Can reach those with new roofs, pools, recent plumbing/mechanical repairs, and new solar applications.
Life-Stage Data Bundle
Change-of- lifestyle databases, such new and expectant parents, newlyweds, newly divorced, new college students, and empty nesters, thus reaching families at critical stages in their lives. All data is either self-reported or derived through direct response activities.
Real Property Data
Comprehensive database of property descriptions with hundreds of data variables derived from proprietary, public sources,Federal, State, and County court houses, newspapers, publications, and web sites. Extensive geographic coverage, multiple delivery platforms,customization, predictive modeling capabilities, and excellent pricing models.
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Transactional/Spending Behavior Data
Offered at the sub-category level for such categories as apparel, automobile, beauty, publishing,children’s products, events, education, financial, food and beverage, and general merchandise, to name a few. License over 500,000 monthly consumer transactions or append to your database as an outside enhancement application.
Other Databases and Trigger Data Assets
